What is Search Engine Optimisation (SEO)?
Simply it is about Google, and Google helps its users to find what they are looking for. In recent times the way the search engine helps its users has changed. Google wants real content, content that it sees as useful to its users such as video, blogs. If you create useful content about your company and your industry and do it consistently, people will want to link to it and Google will improve your position on the search page SEO can help increase enquiries, leads, and transactions on your website and increase your online brand presence.
Doing your own SEO can be tricky if you are not used to analysing your website, your online marketplace, and the SEO industry in general. SEO, like many other marketing techniques, is time-consuming and labour intensive. Search engines such as Google constantly change the way in which they review and ‘score’ or ‘rank’ websites, and release updates regularly which can affect websites at any time. This is why it is a very good idea to hire an expert SEO Company with the skills and resources to handle your SEO strategy for you.
After all you can have the best looking website in the world but if no one can find it, it is next to useless.
I am your SEO team can guarantee to increase your website traffic, conversions and enquiries.
What are ‘back links’?
There are lots of websites on the internet; those sites that are used by lots of visitors and hold relevant information are considered as authoritative. Getting a link from your website to this website shows to Google that in some way you are connected to this site so you are authoritative too therefore will increase your ranking (position on the Google Search Page).
Back links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant websites to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. In fact, if an SEO company offers you a set number of links for a set price run a mile, they are spammers.
Instead seek out great links from other great sites, so long as you’ve got something worth linking to because great sites don’t link to poor ones, why would they?
Permission Based Marketing
Even though Search Engine Optimisation (SEO) has been around for years, it’s still a relatively new area to many businesses and organisations, however, absolutely crucial to any online marketing strategy.
We will sit down with you and discuss your current online marketing activities and business goals/targets. Working with our SEO specialists we aim to get your website on page no.1 for all relevant search terms, so that when people type in relevant key words, your business is right in front of their faces!
No Yearly Fees!
We’re so confident that you’ll be impressed by the success of I am your SEO, that we won’t tie you into any long contracts or yearly fees. We’ll prove to you how much SEO can get you those great quality leads and enquiries.
Our SEO is like a new phone or new TV, once you’ve got it, you don’t know how you lived without it! We feel SEO is imperative to any business or organisation in some way as it gets proven results.
You will be given comprehensive monthly reports that measure the success of the campaigns and how these are positively impacting on your business. We will provide website traffic statistics, conversion rates, bounce rates and (crucially) search engine ranking updates for your key search terms. For example, if your product is tartan wellington boots we would track search terms such as ‘Hunter Wellies’ and ‘Unique Wellies’ monthly to show your progression up the rankings. The higher you are in the search rankings, the more people will visit your site and the more enquiries/orders you will receive.
10 Reasons why to use a professional SEO Consultant
- Increased Exposure
Search Engine Optimisation and site promotion helps leverage the investment you have made in your website and like any other promotional activity makes a direct contribution to your bottom-line. Approximately two to three months after the Optimisation process is completed you will typically see an increase in website traffic and exposure for your website.
- Search Engine Optimisation Takes Time, Effort, & Dedication
It takes an extreme amount of time, effort, and dedication to successfully complete a search engine Optimisation campaign. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked.
A good SEO consultant knows that there are up to 100 things that a search engine will factor in to determine how useful and important your website is, and thereby ranking it accordingly.
- More and More People Perform Website Searches.
People more than ever like to search for products and services online before they make a buying decision. If people cannot find your website anywhere on the internet, you’re missing out. Optimisation is the best and most proven method to gaining increased website exposure.
- SEO Services Do Not Have to be Very Expensive
Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc.
- Long Term Effect
Pay per click (PPC) advertising is extremely popular, as it is relatively flexible within the web site owner’s budget. But the minute you stop paying for those clicks is the minute that the traffic stops. PPC makes a great short term solution, or even a supplemental addition to regular traffic, but you can’t expect that this will suffice for the long term. This is why search engine Optimisation is so vital to the life of a website. You may be paying for that SEO consultant’s services now, but once their job is done, you can expect your traffic and conversion rates to continue long after your SEO consultant has gone on their way.
- Give the Search Engines What They Want
Search engines use “spiders” to automatically scour your website. Actually they scour the html code that makes your website function. As part of the Optimisation process this html code typically is made easier for search engines to scour through and index. Better and easier indexing of your website helps achieve better website rankings. Better rankings equates to more targeted traffic and more targeted traffic equates to more leads and sales!
- Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors
Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign. By having professional and experienced SEO’s working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services
- Product Knowledge
If one search engine could deliver all the traffic alone to your site, then you wouldn’t need an SEO consultant. You wouldn’t need to invest time, money or energy in research either. But there are so many search engines out there, and one may be better than another to target traffic to your individual niche. You can rely on your SEO consultant to know where you can receive your qualified traffic.
- Professional Search Engine Optimisation Can Increase Your Search Ranking in a Shorter Time Period
Professional search engine Optimisation services can get your website ranked in a shorter time than trying to do it yourself. With the aid of professional and experienced search engine Optimisation your website can rank within the search engines within weeks, maybe even days.